Help, my social media is drowning...
- Michelle Ryan
- Nov 11
- 2 min read

Let’s be honest — social media is not the hard part. It’s the thinking about what to post that’s exhausting.
By the time you:
Finish client work
Respond to messages
Feed humans
Remember the school theme day
And find that drink bottle that’s somehow always missing
Your creative brain has left the building.
You’re not lacking motivation.
You’re lacking mental capacity.
And here’s the thing no one tells you. Consistent content doesn’t come from being “on” all the time. It comes from having a simple structure that does the thinking for you.
Let’s make this easier.
You don’t need 30 ideas.
You need three.
Pick these pillars (or your own versions) and repeat them weekly:
Pillar | Purpose | Example post |
Value | Teach something you know | Tips, insights, myths, how-to's |
Connection | Let people know who you are | Personal story, behind the scenes, your why |
Offer | Show how people can work with you | Client wins, offers, gentle invitation |
That’s it.
3 posts/week.
One for each pillar.
No perfection required.
No batching 87 videos.
No reinventing the wheel every time you open Instagram.
And Here’s the Magic Part
When you reuse these pillars:
Your message becomes clearer
People actually remember what you do
Your content feels consistent (without needing to be constantly available)
Your business starts to feel lighter.
And you start to feel like you’re in control again.
Because you’re not creating content from scratch — you’re simply filling a container that already exists.
But What If You Just Don’t Have the Capacity?
Then we stop trying to force it.
This is literally why I offer my Socials + Strategy Package.
It’s for the woman who:
Has a gorgeous business
Has things to say
Does not have the time or mental space to plan and post consistently
In this package, we:
Create your content pillars
Map out your posts
Write them in your voice
And schedule them for you
So your business keeps showing up — even on the days you don’t have it in you.
No burnout.
No pressure.
No guilt-posting.
If you want to:
✨ Feel organised going into the new year
✨ Have content sorted through school holidays
✨ Stop thinking about what to post every day
Click here to find out more.
I’ll let you know if there are any spots available, and we’ll go from there — no pressure, just clarity.
Your business gets to feel easier.
Let’s make that your new normal.
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